Head of Growth Marketing

Location: Grand Central, NYC (Hybrid preferred –Remote considered)

Overview

Our client is apremium wellness brand on a mission to raise the bar for baby and toddler care,starting with clean skincare and now expanding into supplements. Founded in2021, they are now gearing up to scale to $40-50M+ in 2025.

With a small,passionate team and strong product-market fit, our client is looking for astrategic, creative, and performance-driven Head of Growth / Marketing totake ownership of their next phase of growth.

The Opportunity

You’ll havefull ownership of the marketing function and be responsible for:

·      Developingand executing a growth roadmap toscale revenue to $50M

·      Leadingall paid media channels (Meta, Google, TikTok, trying to expand toAppLovin, Youtube), supported by a seasoned agency partner

·      Owninglifecycle and retention strategiesacross Klaviyo and Recharge

·      Briefinginfluencers and UGC creators anddriving content strategy

·      Streamliningand owning the marketing calendar

·      Managingand mentoring theGraphic Designer and Social Media Manager

·      Settingand tracking performance across channels using Triple Whale

·      Managinga $1mm–$1.5mm / monthly budget,with the experience to scale beyond that

What YouBring

·      Experiencescaling a D2C supplement or wellness brand, ideally with a subscriptionmodel

·      Provensuccess managing large paid media budgets ($1mm+ / month)

·      Strongexperience with Meta, Google, and TikTok ads

·      Abilityto lead influencer/UGC strategy and brief content creators effectively

·      Experiencewith email/SMS marketing and customer retention (Klaviyo, Recharge)

·      Atest-and-learn mindset, with the ability to balance strategy with hands-onexecution

·      Comfortablemanaging a small creative team and grow it

·      Bonus:Experience in kids / parenting / supplement / wellness industries

Tools &Stack

·      Shopify

·      Klaviyo

·      Recharge

·      TripleWhale

·      MotionApp

What’s OnOffer

·      Discountson our clients products

·      Hybridpreferred (Grand Central NYC HQ), open to remote for the right person

·      Lean,fast-moving team with big growth goals

·      Directaccess to founder and seasoned advisors

·      Ownershipof the full marketing function at a critical inflection point

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