Head of Growth Marketing

Location: Grand Central, NYC (Hybrid preferred –Remote considered)

Overview

Our client is a premium wellness brand on a mission to raise the bar for baby and toddler care, starting with clean skincare and now expanding into supplements. Founded in 2021, they are now gearing up to scale to $40-50M+ in 2025.

With a small, passionate team and strong product-market fit, our client is looking for a strategic, creative, and performance-driven Head of Growth / Marketing to take ownership of their next phase of growth.

The Opportunity

You’ll have full ownership of the marketing function and be responsible for:

·      Developing and executing a growth roadmap to scale revenue to $50M

·      Leading all paid media channels (Meta, Google, TikTok, trying to expand to App Lovin, You tube), supported by a seasoned agency partner

·      Owning lifecycle and retention strategies across Klaviyo and Recharge

·      Briefing influencers and UGC creators and driving content strategy

·      Streamlining and owning the marketing calendar

·      Managing and mentoring the Graphic Designer and Social Media Manager

·      Setting and tracking performance across channels using Triple Whale

·      Managing a $1mm–$1.5mm / monthly budget, with the experience to scale beyond that

What You Bring

·      Experience scaling a D2C supplement or wellness brand, ideally with a subscription model

·      Provensuccess managing large paid media budgets ($1mm+ / month)

·      Strongexperience with Meta, Google, and TikTok ads

·      Abilityto lead influencer/UGC strategy and brief content creators effectively

·      Experience with email/SMS marketing and customer retention (Klaviyo, Recharge)

·      A test-and-learn mindset, with the ability to balance strategy with hands-on execution

·      Comfortablemanaging a small creative team and grow it

·      Bonus:Experience in kids / parenting / supplement / wellness industries

Tools &Stack

·      Shopify

·      Klaviyo

·      Recharge

·      Triple Whale

·      Motion App

What’s On Offer

·      Discounts on our clients products

·      Hybrid preferred (Grand Central NYC HQ), open to remote for the right person

·      Lean, fast-moving team with big growth goals

·      Direct access to founder and seasoned advisors

·      Ownership of the full marketing function at a critical inflection point

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