High Growth D2C Apparel Brand

Reports to: Founder & CEO

Overview

Our client is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece they create. Their mission goes beyond clothing, they strive to build a community where everyone feels supported and seen. As they continue to grow, they are seeking a rockstar Head of Social to join their team and contribute to their vision.

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The Role

They’re looking for a world-class Head of Social to lead the charge across Instagram, TikTok, and emerging platforms, building a category-defining social presence thatdrives both brand love and performance. You’ll report directly to their Founder & CEO, and collaborate closely with their performance, creative, influencer, and brand teams. This isn’t a traditional social media role, you’ll be leading a team, managing major budgets, and driving meaningful growth.

What You’llDo

·      Drive the full social strategy, from organic content and creative direction to paid amplification and community engagement.

·      Lead and manage a team of creatives, editors, and media buyers across Instagram and TikTok, ensuring top-tier execution.

·      Concept, launch, and scale compelling campaigns, ad creative, and content series thatengage and convert.

·      Oversee and optimize a multi-million-dollar monthly spend across social platforms to maximize results.

·      Stay on the pulse of emerging trends, content formats, and cultural shifts to keep our client ahead of the curve.

·      Work cross-functionally with influencer, creative, CX, and product teams to deliver a unified brand experience.

·      Track performance, test relentlessly, and double down on what works, refining or phasing out what doesn’t.

What They’reLooking For

•You’ve led social and creative at a DTC eCommerce brand during a time of rapid revenue growth.

•You’ve managed significant social media budgets and have a proven track record of delivering results.

•You bring a rare mix of creative intuition and performance marketing savvy.

•You’ve hired, mentored, and led high-performing creative and social teams.

•You’re hands-on, resourceful, and thrive in fast-paced environments.

•You love big goals, fast growth, and being part of a high-performance, founder-led team.

Why You’llLove It

•Work directly with a visionary founder and a passionate, high-performance team.

•High ownership, zero red tape, they move fast and trust you to lead.

•Remote-first, flexible work environment with a global mindset.

•Huge opportunity to shape a breakout brand with real impact and scale.

They are building something rare, a brand that blends purpose, product, and performance. If you live and breathe content, culture, and growth and you’ve done it at scale, they would love to hear from you.

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