Chief Operating Officer

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High Growth DTC Consumer Health Brand

Location: Remote (Full Time),Australia/ United States/ Canada
Reports to: Co-Founders

Overview

A rapidly growing DTC consumer health brand is seeking a Chief Operating Officer to become a key operating partner to its Co-Founders.

Operating across multiple international markets, the company has established strong commercial momentum and is investing in the people, systems and infrastructure required to support its next stage of growth.

The Chief Operating Officer will translate the company’s growth ambitions into disciplined, scalable execution across the business. This leader will help establish the operating model, strengthen cross-functional accountability and ensure the company has the capabilities, processes and leadership structure required to scale successfully.

The Opportunity

This is a hands-on executive leadership role where you will work closely with the Co-Founders to improve operational performance across the business. You will introduce greater visibility, accountability and execution while helping the organisation remain agile as it continues to grow internationally.

Key Responsibilities

• Partner with the Co-Founders to translate company strategy into clear operating priorities and plans.
• Develop an integrated annual operating plan covering commercial priorities, operations, people, systems and major projects.
• Establish effective planning cycles, leadership meetings, KPI reviews and accountability processes.
• Build company-wide performance dashboards and KPIs covering growth, profitability, cash flow, inventory, fulfilment, customer experience and strategic initiatives.
• Clarify ownership, responsibilities, decision rights and escalation processes across the business.
• Assess the company’s operating structure and recommend which capabilities should remain external or be developed internally.
• Provide executive oversight across inventory, supply chain, manufacturing, logistics and fulfilment.
• Strengthen forecasting, budgeting, cash flow visibility, inventory investment and resource allocation.
• Identify commercial and operational improvement opportunities and lead their implementation.
• Ensure product launches and growth initiatives are supported by appropriate operational, financial and inventory planning.
• Lead company-wide systems, processes and automation improvements.
• Develop a practical approach to AI adoption that improves productivity, visibility and decision-making.
• Strengthen risk management and contingency planning across suppliers, inventory, fulfilment, systems and external partners.
• Provide the Co-Founders with clear reporting, recommendations and visibility over performance, risks and strategic trade-offs.
• Drive cross-functional alignment to ensure strategic initiatives are delivered on time and with clear accountability.

Team Leadership

• Design the leadership and organisational structure required for the company’s next stage of growth.
• Support the recruitment, onboarding and leadership of key functional hires.
• Build a culture of ownership, urgency, collaboration and measurable performance.
• Establish clear accountability across internal teams and external partners.
• Develop strong relationships across functions and align teams around shared priorities.

About You

• Senior operational, general management or COO-level experience within a high-growth DTC ecommerce, consumer products or related business.
• Demonstrated success supporting a company, business unit or operating function through a significant growth phase.
• Broad leadership experience across operations, finance, systems, people and company-wide execution.
• Strong financial acumen across forecasting, budgeting, cash flow, working capital, inventory investment and margins.
• Experience establishing operating cadences, KPI frameworks, planning processes and accountability.
• Experience designing organisational structures and leading senior talent.
• Strong understanding of physical product operations, including suppliers, manufacturing, inventory, freight and fulfilment.
• Experience operating across multiple countries or time zones.
• Confidence partnering directly with founders and executive stakeholders.
• Experience applying AI, automation and data to improve business performance.
• Experience within sports nutrition, supplements, health, wellness, beauty, personal care or another high-repeat DTC category will be highly regarded.
• Commercially minded with strong judgement and a practical approach to problem solving.
• Comfortable operating in a fast-moving environment where priorities evolve.
• Builder mindset with the ability to balance strategic thinking and execution.

Why This Role Matters

• Partner directly with the Co-Founders and influence company-wide decisions.
• Shape the operating model, leadership structure and systems supporting future growth.
• Take ownership of highly visible and commercially important initiatives.
• Strengthen the infrastructure required to support continued international expansion.
• Work within a flexible, global and entrepreneurial environment.
• Apply AI and automation to create meaningful business leverage.
• Play a defining role in shaping the future direction of a business with significant long-term growth ambitions.

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