Overview

A high-growth, social-first DTC consumer technology brand isentering its next phase of growth.

The business is continuing to invest in its marketing capabilities and is looking for a commercially minded leader to help strengthen the brand and build a scalable marketing function.

The Opportunity

Working directly with the Founder & CEO, you will have broad ownership across the marketing function, shaping the marketing calendar, campaigns and product launches while helping scale key ecommerce growth channels.

This is a hands-on role within a lean team, suited to someone comfortable working across multiple areas of DTC marketing rather than operating within a narrow specialism.

Key Responsibilities

• Lead the marketing calendar, integrated campaigns, product launches, brand positioning, creative direction and content production.
• Grow TikTok Shop, organic social and short-form video through creators, affiliates, UGC and high-performing content.
• Build and manage influencer, creator, affiliate and ambassador programmes from sourcing and negotiation through to activation and performance.
• Support email, SMS and lifecycle activity while partnering with paid media and ecommerce to improve acquisition, conversion and creative performance.
• Use customer and channel data to guide decisions, track GMV, revenue, CAC, ROAS, conversion and creator and affiliate performance, and build scalable marketing processes and reporting.

Team Leadership

• Support and mentor junior team members as the function grows.
• Manage and coordinate creators, freelancers, agencies and specialist partners.
• Collaborate closely with ecommerce, paid media, content, creative and broader leadership.
• Take direct ownership of key priorities while effectively coordinating internal and external resources.

About You

• Recent in-house experience at Manager level or above within a high-growth DTC ecommerce brand, with broad hands-on marketing ownership.
• Strong brand, creative and consumer judgement, with experience across campaigns, launches, organic social, TikTok, UGC and creator content.
• Hands-on TikTok Shop, influencer, creator and affiliate experience, with a track record of scaling these channels and connecting activity to commercial outcomes.
• Understanding of email, SMS, lifecycle, paid media and ecommerce, including GMV, CAC, ROAS, conversion and revenue contribution.
• Experience within beauty, fashion, apparel, jewellery, accessories, wellness, wearable technology or consumer products, with founder-led and DTC scale-up experience strongly preferred.
• Experience with creator ecosystems, Shopify, marketing tools, automation, AI or international creator recruitment and expansion experience highly regarded.

Why This Role Matters

This is an opportunity to influence the broader marketing function of a growing DTC business while remaining close to execution. You will have direct access to the Founder & CEO, meaningful ownership of key marketing priorities and the opportunity to see the commercial impact of your work as the business enters its next stage of growth.

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