Head of Paid Creative

High-Growth DTC Consumer Products Brand

Location: Remote (Full Time), Australia

Reports to: Co-Founders

Overview

This fast-growing Australian DTC ecommerce brand has experienced rapid growth, with Meta performance creative playing a major role. The business operates with a lean team across Australia and offshore markets, with the Co-Founders currently closely involved.

As the business enters its next stage of growth, it is looking for a Head of Paid Creative to take ownership of the function, raise the standard of creative output and build a more scalable performance creative operation.

The Opportunity

Working directly with the Co-Founders, the Head of Paid Creative is a strategic and hands-on creative role. You will set creative direction and testing priorities while personally contributing across customer research, angles, concepts, hooks, direct-response scripts and copy, briefs and iteration.

You will lead an existing production team across video editing and graphic design. Your focus is deciding what should be created and directing its execution, rather than personally filming, designing or editing finished assets.

This is not a hands-on media buying role. You will use performance data to understand the commercial impact of creative and guide decisions, rather than manage ad accounts.

Key Responsibilities

Performance Creative Strategy

• Own performance creative strategy end-to-end.
• Set creative priorities and testing direction, determining what the team should test next and why.
• Develop new creative concepts each week, typically with three hook variations per concept.
• Write and oversee direct-response copy and scripts grounded in customer psychology and genuine customer insight.
• Analyse winning and underperforming creative, identify patterns and translate learnings into clear testing hypotheses.
• Use performance insights to continually inform and improve the next round of creative.

Creative Systems & UGC

• Build and improve content production systems that increase creative volume and diversity.
• Develop and strengthen the UGC creator network and build a more consistent pipeline of creator-led paid content.
• Build repeatable creative processes that allow the team to move quickly without sacrificing quality.
• Improve the use of AI across research, ideation, analysis and copywriting while maintaining strong human judgement over final creative.

Broader Growth

• Work directly with the Co-Founders and take increasing ownership across the wider growth of the business.
• Contribute to CRO, offer development and landing page testing.
• Support expansion onto additional social platforms and increased content production volume.
• Take on broader ownership beyond the creative function as the business scales, with the potential to develop towards a broader Head of Marketing position.

Team Leadership

• Lead and manage the existing creative production team across video editing and graphic design.
• Translate concepts into clear scripts, briefs and production direction for the team to execute.
• Set clear direction, review work and continually raise the quality and volume of creative output.
• Remain personally involved in creative strategy while leading the production team responsible for finished assets.
• Strengthen the systems, structure and content pipeline supporting the creative function.

About You

• 5+ years of relevant performance creative experience, ideally within in-house, fast-growing DTC or ecommerce brands.
• Strong Meta performance creative experience with clear examples of creative work contributing to measurable commercial results.
• End-to-end hands-on experience across customer research, angles, concepts, hooks, scripts, briefs, testing and iteration.
• Strong direct-response copywriting and scriptwriting skills, supported by a strong understanding of customer psychology.
• Ability to interpret creative performance, identify patterns and turn learnings into clear testing hypotheses.
• Comfortable operating autonomously in a fast-moving, founder-led environment while moving between big-picture creative strategy and detailed execution.

What You’ll Bring

• Strong experience building or materially improving content production systems and UGC creator networks.
• Experience leading editors, creators or other creative resources while remaining close to the strategic creative work.
• Strong commercial judgement and an understanding of how creative contributes to measurable business performance.
• Experience using AI as part of a modern creative workflow while retaining strong independent judgement.
• Transferable DTC or ecommerce experience across lifestyle consumer products, beauty and wellness, fashion and accessories, or pet care.

Why This Role Matters

This is an opportunity to take real ownership of a growing performance creative function while remaining hands-on with the strategic creative work. You will inherit an existing production team, meaningful creative volume and performance data, with the opportunity to strengthen the systems, UGC network and creative operation around them. Ideas can be tested quickly, with exposure to broader commercial decision-making and the opportunity to expand your remit across CRO, offers, landing pages, additional platforms and wider growth as the business scales.

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